Broadway Week wrapped on Sunday, the 2-for-1 signs came down, and the city did what the city always does in late September: immediately put something else on sale. ATG Tickets — the outfit that runs the box office for a handful of Broadway houses — has a Broadway Fall Sale running now through October 4. You punch in the code FALLSALE and you save.
It is four shows. Not twenty-five, not the whole street. Four:
- Hadestown at the Walter Kerr — ATG says up to 20% off
- Harry Potter and the Cursed Child at the Lyric — up to 20% off
- The Book of Mormon at the Eugene O'Neill — up to 30% off
- Paranormal Activity at the August Wilson — up to 20% off
Those percentages are ATG's numbers, and we are quoting them rather than vouching for them, because here is the thing nobody puts on the poster: up to 20% off is a discount off a price the sale page never shows you. There is no "from $49" anywhere on it. Twenty percent off a $189 orchestra seat is a different animal from twenty percent off a $79 rear mezzanine, and you do not find out which one you are getting until you are three clicks deep with a seat map in front of you.
All four of these shows already have a cheaper door
This is the part that matters, and it is why we ran the numbers instead of just reprinting the announcement. Every single one of the four shows in this sale runs a lottery or a rush at a fixed, published, all-in price — a real number you can plan around, not a percentage off a mystery.
Hadestown. The show's own site lists a $49 digital lottery through Lucky Seat, limit two, and warns that some lottery seats carry an obstructed view. There is also $39 standing room at the Walter Kerr box office on the day, but only when the performance has sold out. Forty-nine dollars to get to Hadestown is a good night in New York.
Harry Potter and the Cursed Child. The Friday Forty. Forty dollars, through the TodayTix app, and the window is generous: you can enter any time from Monday at 12:01 AM through Friday at 1:00 PM ET for the following week's performances. Winners get told between 1 and 5 PM that Friday. For a show this size, forty bucks is the single best value on the block.
The Book of Mormon. Two lotteries, and the cheaper one is absurd. Lucky Seat runs a $49 draw per performance. But the show's own $15 lottery — fifteen, celebrating fifteen years on Broadway — runs monthly: entries close 11:59 PM ET on the 14th, winners are drawn by 3 PM ET on the 15th and emailed a link to buy up to two tickets for select dates the following month. There is also a $49 TodayTix day-of rush if you want a same-day shot.
Paranormal Activity. Three doors, all at $40, which is the most generous setup of the four. In-person rush at the August Wilson box office on the day. Digital rush on TodayTix from 9 AM the morning of. And a Lucky Seat digital lottery. All capped at two tickets, all subject to availability, and the show is upfront that seats may be partial view.
So when does the sale actually win?
We are not here to tell you never to buy a discounted ticket. The sale wins in exactly the situations a lottery cannot cover, and those situations are real:
- You need a specific date. Anniversary, birthday, the in-laws are in town Thursday and only Thursday. A lottery is a coin flip and a coin flip is not a plan.
- You want to sit together. Every one of these lotteries caps at two tickets. A family of four has no lottery path at all.
- You want a real seat. Lottery and rush seats come with obstructed-view and partial-view warnings attached, in writing, from the productions themselves. The sale is discounting actual inventory.
- You are done gambling. Some people enter a lottery for three weeks, lose nine times, and buy a ticket anyway. If that is you, skip the three weeks.
The catch on the catch
One honest note before you go chase the $15 Book of Mormon seat: that draw already happened for October. Entries closed on the 14th, winners were picked on the 15th. The next one closes at 11:59 PM ET on October 14 for November dates. It is the cheapest ticket on Broadway and it is also the slowest — you are planning a month out, not a week.
The lotteries and rushes, meanwhile, are not going anywhere on October 5. The sale is. That asymmetry is the whole argument: a sale is a two-week window on four shows, and the cheap doors on this street are open every single day, for a lot more than four.
Our full board of every current Broadway and Off-Broadway lottery, rush and standing-room option lives at Today's Broadway Lotteries. Check it before you pay full freight for anything.
Prices and policies confirmed against each production's official site and ATG's sale page on September 21, 2026. Lottery and rush terms change without much warning — always confirm on the operator's own page before you plan a night around one.
